Business Tips: How to Choose Brand Colors

Business Tips: How to Choose Brand Colors

So, you have just started in your business or you're considering doing a branding refresh because your branding just doesn't feel right.  You start to think about what you want your business branding to really look like, particularly the colors you'll include. You don't know where to start, so perhaps you think you should look to what's trendy or even research what your "competition" is doing. Perhaps you'll go on Pinterest and search for popular color palettes. However, although this may help, this isn't at all where you want to spend your time looking.  When it comes to your branding, you want to look internally into your own personal loves and favorites instead, and make sure to focus on five things in particular. If you keep these in mind at the forefront for your branding, it'll set you off to a great start. 

Bespoke Invitation Design: Ashley and Brenton's Vibrant Floral and Letterpress Wedding Collection

Bespoke Invitation Design:  Ashley and Brenton's Vibrant Floral and Letterpress Wedding Collection

Every now and then, I work with a couple where the bride knows exactly what she wants from the beginning.  For Ashley and Brent, Ashley had a particular hue of purple, or fuchsia, that she wanted incorporated into her wedding paper design from the beginning.  Pairing that particular color with bright florals and letterpress details for the paper with incredibly soft and romantic touches incorporated into the wedding day design, when everything was complete, it is by far one of the most beautiful weddings I have ever seen.

A Note of Grace: A Little Less Hustle, a Lot More Grace.

A Note of Grace:  A Little Less Hustle, a Lot More Grace.

Instead of saying yes to doing more, expecting more of yourself, filling up every single second of spare time you have with other things, what can you say no to, that you can choose to fill your cup up with something else??  Something that will fill your heart with more joy, that perhaps has nothing to do with work?

 

 

Color Palette: Dusty Blue with Gold? or Silver?

Color Palette:  Dusty Blue with Gold? or Silver?

A very popular color for weddings this year is Dusty Blue, and the number one question I receive after that is wondering if it should be paired with silver or gold.  Although I believe a lot of that has to do with your personal preferences, I think there are some pretty substantial differences in the way the two metallics look with it, so today there are two inspiration boards for you to compare and choose your favorite!

 

Serendipity Sessions: Coaching Sessions for Creative Business Owners

Serendipity Sessions:  Coaching Sessions for Creative Business Owners

Hello hello!  Today is all about Serendipity Sessions, which will become available THIS Thursday (!!!) to creative business owners!  I am pretty excited about this addition and know that it will be able to help fellow creatives ... so I guess you could say I am pretty stoked to be writing this post today!

 

 

Bespoke Invitation Design: Victoria and Nathan's Navy and Burgundy Suite

Bespoke Invitation Design:  Victoria and Nathan's Navy and Burgundy Suite

Goodness, do I have a beauty of a bespoke wedding invitation design to share with you today.  Beautifully rich colors and a custom monogram incorporating the same florals as were in the bride's wedding bouquet, this one was one of my favorite custom wedding invitation designs from the winter of 2016.

 

Business Branding: Inspired, Refined, and Charismatic Defined

Business Branding:  Inspired, Refined, and Charismatic Defined

Hello hello! I am stoked to be sharing the details with you today about Business Branding, which will be available to creative business owners just nine short days from now! You have heard me talking about this for quite a while, so today I wanted to go into the details of the three services that will be available for your business.  This post is pretty detailed, so grab a cup of coffee, get comfy, and join me for a bit!  

Branding Story: A Bold Color Palette

Branding Story:  A Bold Color Palette

Hello loves, happy Tuesday!  Today I wanted to share with you one of the boldest color palettes I've gotten to work with yet with a business owner for her branding.  This is a design in progress for an incredibly confident woman as is reflected in her branding story ... consider this your sneak peek until we can share the completed product!

 

Curated Collection: The Beloved Wreath Suite

Curated Collection: The Beloved Wreath Suite

Hey loves!  Today I wanted to share a few details about a specific invitation suite designed for The Curated Collection, and share thoughts that went into the design for the Beloved Wreath Suite, which was inspired by Pantone's Color of the Year for 2017.  I completely love the organic style that is being incorporated  into a lot of weddings that I am seeing these days - from adding a long garland centerpiece to having bouquets that are comprised of more green than florals, I love the free-spirited but tailored beauty that they hold.  

Coming Soon: Business Branding + Serendipity Sessions

Coming Soon:  Business Branding + Serendipity Sessions

As much as I would love to say that I always have everything planned to a tee in the direction I see things going, I also know that His plans are always greater than mine.  So, I am taking a leap of faith, following a whisper that I have had placed on my heart for a long time and am very excited to announce that I will soon be offering branding + coaching services for creative business owners in addition to designing for engaged couples.